Snowboarding Season is Around the Corner…
Burton kicked off this season with its 2014 product release party at their New York flagship store location last Saturday. OvR was there to check out all the great new gear while mingling with Burton Pros Mikey Rencz and Mark Sollors as well as the man himself Jake Burton.
While eating five different kinds of mac ‘n chees from Elbow Room, I got a kick ass run down from my man Sean on what is happening with Burton’s 2014 line. No new products this year, but a few new items of tech that really grabbed my attention.
I’m a huge fan of Burton’s bindings and always stoked to see what they come up with. Burton’s new ankle straps are truly a game changer. The ultra-light Hammockstrap with its 3D modeling feels soft and flexible while keeping the boot firmly planted in the heel cup. Paired with these straps are the new Double Take Buckles featuring Insta-Click. These buckles improve ladder movement to 2mm from the normal 8-9mm on Burton’s standard buckles. This new system is one I am very excited to check out for myself on the hill.
Also in the binding arena in the introduction of the Hinge system on the EST Cartels, as well as a handful of bitch’n new color ways.
Having drooled over the binding long enough, Sean told me about a few new things happening in their board line up. The first thing that jumped up and grabbed my nads was Burton’s new Filet O Flex on the men’s Restricted Hate board and the women’s Restricted Social board. To sum up the tech, these boards are super thin, jib fresh thin. So thin Burton had to create extra material under the binding zones to allow for the channel system. This board profile provides a soft buttery board that has maximum stability.
Another huge addition to ALL this season’s boards is Burton’s 3 Year Warranty, which protects against channel breakage, manufacture defects, and continues to hold Burton’s W48 Warranty program. And we can’t forget some stellar Restricted graphics, split boards, POW boards, and the awesome Family Tree Fishcuit. A board that features a boar hull nose, mono channel, and foam grip top to allow for a noboard riding experience.
Boards and bindings on lock, I finished the night off with a glance at Burton’s boot line featuring a new Infinite Ride 4 Liner in their Ion boot. Also big props on the slick leather addition in the line up. From boots to boards the night was full of awesome product, but even better times. Thanks Burton for the party and all of us at OvR can’t wait to rip the mountains this season.