Nike NeverNot New York City Premiere

What do You Know About Epic Premieres?


Put your seat-belts on boys and girls because Nike Snowboarding is coming to New York City and they’re bring a snowboard film with them. Not just any snowboard film mind you, this film is the epicly epic epicest NeverNot. A film Nike Snowboarding put together with riders: Jed Anderson, Justin Bennee, Annie Boulanger, Gjermund Bråten, Manuel Diaz, Laura Hadar, Halldor Helgason, Danny KassSage KotsenburgScotty LagoNicolas MüllerEthan MorganSilje NorendalSpencer O’BrienJohnnie PaxsonGigi RüfAustin Smith, and Louie Vito. If this impressive list of top snowboard riders doesn’t get you excited enough for their premiere, well check your pulse because you might be dead. If you need a defibrillator to kick start your heart again check out Nike’s NeverNot trailer.

Win VIP passes for the NYC Premiere

Nike Never Not X OvRride Insta Contest

One winner will be announced on Monday morning at 11AM. Winner receives 2 VIP passes to the NYC premiere of Never Not 10/28. No limit on number of entries allowed.


1. Follow @NikeSnowboarding & @OvRride
2. Post a screenshot of your favorite frame from Never Not. Check out for inspiration.
3. Tag both @NikeSnowboarding & @OvRride
4. Hashtag #NeverNot & #OvRxNike




So get your butts in gear people and join us October 28th for the premiere that will shake New York City and the snowboard industry to the ground. BRING IT NIKE.

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